I should have blogged this first so that it would have made complete sense. After you read the next posting, you'll understand what this is all about...
A second componment to the following campaign: "Real Men Don't Buy Girls" is the DNA T-Shirt Challenge. DNA has partnered with Threadless, a community-based design company, and retailer, Steven Alan, to create t-shirts around the concept of freedom. Please go to
www.causes.threadless.com/dnafoundation .
More than 200 artists submitted their designs and 60,000 votes were cast to determine the 2 winners. Now, the 2 tees selected will be sold @
Threadless.com and Stevenalan.com
as well as any Steven Alan store. A percentage of the proceeds will go directly to DNA. All of this is available starting this Friday, April 15th, (Tax Day).
The design challenge will culminate with a launch party at Steven Alan's Tribeca Stores in April--where the 2 designs selected will be unveiled and the "Real Men" videos shown.
VLE-B
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